Programs
Three ways to work together
Each engagement is designed for a different stage of founder-led sales - from a focused working session to a full coaching partnership, to ongoing advisory as you scale.
The goal is to equip founders with the judgment, systems, and confidence to lead customer conversations independently.
Founder Working Session
3 - 90 minute sessions
Best for
Founders preparing for an important customer conversation or looking for an outside perspective.
You’ll leave with
- Founder sales diagnostic
- Feedback on one live challenge
- Personalized action plan
Build With Kadence
12-week coaching partnership
Best for
Founders actively leading customer conversations and building pipeline.
Together we’ll build
- Discovery & customer conversations
- Value articulation & messaging
- Demo & objection coaching
- Pipeline strategy & accountability
- Recorded call feedback
- A repeatable founder-led sales process
You’ll leave with
- A stronger sales muscle, better customer judgment, and a repeatable process you can confidently run on your own.
Scale With Kadence
Ongoing advisory
Best for
Founders preparing to scale beyond themselves.
Together we’ll focus on
- Sales leadership
- Hiring & onboarding
- Team coaching
- GTM decision-making
- Customer conversation strategy
You’ll leave with
- The systems, coaching rhythms, and leadership habits needed to build a high-performing GTM organization.
The goal isn't to make you sound like a salesperson. It's to make you a sharper, more confident founder in front of your customers.
